Marketing Collaboration of the Croatian Tourist Board and the ECTAA

Marketing Collaboration of the Croatian Tourist Board and the ECTAA
The Croatian Tourist Board (HTZ) has recently signed a marketing collaboration contract with the European National Travel Agents’ and Tour Operators’ Associations (ECTAA) which has 31 member countries and includes more than 80 thousand travel agents. The contract will enable better promotion for Croatia as a destination, stronger competitiveness in relation to the other countries of the Mediterranean and the marking of Croatia as the ECTAA`s preferred destination of the year (ECTAA's preferred Destination 2012) which will be apparent on all published informative and promotional materials distributed to the members of this association as well as the public. Croatia will thus be promoted as the preferred destination for 2011¬/2012, through, for example, a special banner on the ECTAA website (www.ectaa.org and www.ectaa.eu), Croatia`s logo on all the written and electronic ECTAA correspondence with the members of the association as well as electronic media announcements, public reports and presentations.

The Ministry of Tourism and the Croatian Tourist Board regard the contract as a big recognition for Croatia, which has been a member of ECTAA since 2000. They believe that its realisation will further support the promotion of Croatian destinations on the ever competitive tourism market.

The marketing campaign will last for a year, until the end of March 2012.

The Ministry of Tourism
www.mint.hr 

The Croatian Tourist Board
www.croatia.hr 

ECTAA
www.ectaa.org 

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