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Marketing Collaboration of the Croatian Tourist Board and the ECTAA

The Croatian Tourist Board (HTZ) has recently signed a marketing collaboration contract with the European National Travel Agents’ and Tour Operators’ Associations (ECTAA) which has 31 member countries and includes more than 80 thousand travel agents. The contract will enable better promotion for Croatia as a destination, stronger competitiveness in relation to the other countries of the Mediterranean and the marking of Croatia as the ECTAA`s preferred destination of the year (ECTAA's preferred Destination 2012) which will be apparent on all published informative and promotional materials distributed to the members of this association as well as the public. Croatia will thus be promoted as the preferred destination for 2011¬/2012, through, for example, a special banner on the ECTAA website (www.ectaa.org and www.ectaa.eu), Croatia`s logo on all the written and electronic ECTAA correspondence with the members of the association as well as electronic media announcements, public repor...